Web Analytics: An Hour a Day by Avinash Kaushik

Web Analytics: An Hour a Day


Web.Analytics.An.Hour.a.Day.pdf
ISBN: 9780470130650 | 480 pages | 24 Mb

Download Web Analytics: An Hour a Day



Web Analytics: An Hour a Day Avinash Kaushik
Publisher: Wiley, John & Sons, Incorporated


Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

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